Marketing is the processes through which goods and services move from the producer to the consumer. It involves the four processes that is identification of the products, setting of the price, identifying the target market and finally communication. Without any of the above, it is impossible for a business to operate. We shall consider why marketing is important to a business and even to the community and the economy. This is the thing that keeps most companies moving. The importance of this is as illustrated in the below passages. Intelligence gathered from the marketing processes is important influencing the production decision.
Marketing is very important in helping creating employment opportunities to people. Marketing have always been found to be very effective in creation of employment opportunities. The person is either employed directly in the company or they are employed indirectly. They posses the special skills of ensuring that the products are moving from the concept to the consumer. They are either paid according to the sales target they have attained or by commission. Some of this people buy the products and sell them individually at a profit. The job gained helps in improving the living standards.
Marketing helps in improving the image of the given company. This is important because a company cannot be able to operate if it is not known by the individual consumer. They therefore helps in maintaining the name of the company. This means that the existing marketing channels can be very important tools in ensuring that you carry on with the advertisement of the products and the company. Thus your company continues to shine in the market.
Marketing have been found to be very effective in the movement of the products to the consumer. It have been found to be the most effective in the movement of goods and services from one point to another. This is good especially to the company that cannot be able to move its products to the consumers. This is normally done very well by the marketing people or the marketing agents. An example is the companies that deal with the lotions or even the other beauty products like soaps and others.
Through marketing it is possible for you to come up with other production ideas. The marketing people can be thought of as intelligence of the company that helps in the gathering of important information concerning the company. You hence be able to come up with new goods depending on the nature of the market and how the individual customers are expressing satisfaction with these particular product.